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Friday, October 16, 2026
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The musician gives his £25k prize Mercury Prize to grassroots music venues

The singer accepting his trophy in Newcastle
He won the prestigious award recently in his hometown

The artist has given the full amount of his twenty-five thousand pound Mercury Prize prize money to the MVT, which functions to protect the United Kingdom's small music venues.

Fender was awarded the prize on 16 October as his latest record People Watching was declared the best record of the last 12 months.

Fender has opted to give the cash to the MVT, in acknowledgment of the crucial part local spots had in his early career.

"I personally would not have achieved my current career if it hadn't been for all the gigs I did around the North East, and elsewhere, when I was beginning," remarked Sam Fender. "These spaces are renowned, but they are struggling."

From early 2023 onward, at least 150 of these venues have permanently closed – approximately 16% of the total UK scene.

Over the past year, major artists including the band Pulp, Coldplay, Katy Perry and Sheeran have all backed the trust in its initiatives to support the industry, by including a minor surcharge to their ticket prices, which benefits local stages.

Fender also participated, collecting in excess of £100,000 on his 2024 arena tour to support 38 small stages across Britain.

The money supported locations that were facing potential shutdown due to challenges stemming from floods, blazes and personal losses, as well as regulatory hurdles, court cases and sound issues.

Other venues received financial assistance in modernizing facilities and technical equipment that directly benefitted performers and concertgoers.

"The concept that funds from concerts in big venues supports the smaller venues, where it all starts for performers like me, is just sensible," the star has said.

Pulp performing
Pulp are one example who contributed their honor funds to good causes

Fender is among several artists to give his Mercury Prize winnings to good deeds.

In they earned the prize in 1996 for their release their work, vocalist Jarvis Cocker stated that the act would give their winnings to the charity War Child.

That year, musician she shared her bounty among several charities, such as the NSPCC and a charity for Sickle Cell.

"And I contributed a £1,000 to Highgate Newtown, to their classes, because I did gymnastics when I was a child and they required better apparatus," the artist explained to a publication.

Two years ago, the band contributed their prize money to the community center that developed their group, in addition to other independent music bodies.

Additionally 1994 winners M People gave their winnings to a multiple sclerosis charity after a friend was identified with the illness.

"The victory was sufficient," said singer the singer. "The money was the extra but we didn't require the cherry, because we had the main prize. So our winning touched somebody else's life."

Last week, the Music Venues Trust shared it had saved several local spots in that region, by bringing them into community ownership.

The first in Southampton and The Croft in that location were bought under the community ownership scheme, which is supported by the arts council and supporters who buy "stakes" in the properties.

The writer

Adriana Brown

A fashion journalist and urban culture enthusiast with over a decade of experience covering streetwear trends across Europe.

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